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How to Identify the Best Referral Partners for Your Agency: A Guide to Maximising Partnership Opportunities

“Who makes the best referrer?” To help you get the best answer here, I like to think of where your service offering sits within the hierarchy of an in-house business (ie a brand or a non-agency) this way it can give you a strategic approach to sourcing partners and having higher value conversations.

To get started with this, visualise where your service sits within the hierarchy of your clients business. 

I would then double and treble the size of your client – do you still sit in the same position or have you shifted? These are important questions to ask and consider so you can position your service offering across the full life cycle of your clients growth. It will also help you to understand if your target persona shifts as your client grows.

Below is an example of what this could look like:

Top-Top-down referrals

The best sources for lead referrals are other agencies or consultants positioned above your service offering in the hierarchy.

For example, with NOVOS, a CMO consultant, fractional CMO, or head of eCommerce role would be ideal as SEO sits under the marketing department.

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