Hello there! I’m Sam, i’m originally from the Welsh valley now living in London.

My agency journey began right after university. I joined a startup agency as their first in-house employee. As a junior, it was an immense experience to see the agency grow to 10 people and then come crashing down.

That agency was sold to another, more mature and respected in the industry. I learned the value of strategy and team management but, more importantly, how a truly awful toxic culture, led by the founders, can destroy an agency. Incidentally, this is where I met my cofounder.

I left that agency and went in-house, where I experienced managing an agency. Here, I learned the value of service and how a bad agency experience can completely ruin good work.

From this, I identified a gap in the eCommerce SEO market. My business partner and I set up NOVOS. I went full-time on the business in January 2019. We grew the agency to 40 people in just 3 years.

In March 2022, we sold NOVOS to the staff in an employee-owned model. This allowed us to be rewarded for our success while still being involved in day-to-day operations.

At the end of 2022, I invested in an interior design agency, The Living House. If interested, you can read about why I did this here.

I set up the agnc to be a hub of knowledge for fellow agency owners to learn about running an agency directly from another agency owner who is still in the trenches. The agnc, which stands for Agency Growth, Network, and Community, is my platform for sharing insights gained from my journey.

The Agency Architect is the biweekly newsletter that allows me to do this. Every 2 weeks, I’ll share a blog or guide about something I’ve learned to help you grow your agency.

My business partner is also supporting the agnc as we plan to expand to include a community for agency founders, a podcast, and a YouTube channel to share our stories and experiences in more depth.